A Sophisticated Notion
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Product Review: Freya Hero
Read more: Product Review: Freya HeroBack in the day, Freya was my way-too-cool-for-me bestie with her crazy prints, bright colors, and confidence to throw Russian dolls on a bra like it was as natural as flowers or polka dots, but then a cup size bump…
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Product Review: Panache Georgia
Read more: Product Review: Panache GeorgiaMy torrid love affair with Polish bras has taken over the content of the blog for the last few months, and while they hold a special place in my heart, I realized a few weeks ago that there were so…
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OT Post: All the difference a day makes
Read more: OT Post: All the difference a day makes(Trigger Warning: I’m finally ready to open up about what happened with my brother and how our family has been coping, but this will include potentially triggering topics like assault, PTSD, body image, depression, and anxiety. It’s also long. Without…
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My Top Picks for the Best Everyday Panties
Read more: My Top Picks for the Best Everyday PantiesWhile bra fitting is my primary field of expertise, I frequently field questions from customers about which everyday panties I personally recommend, and I realized I have enough opinions on the subject for an entire blog post. Ages ago on…
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Year 4 Stats: The Best-sellers aka “The A List Superstars”
Read more: Year 4 Stats: The Best-sellers aka “The A List Superstars”We have finally arrived at my favorite post to compile in the series: our best-sellers. While knowing which cup sizes, band sizes, and bra sizes sell the best is an extremely important element to maintaining inventory, it’s also smart to…
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Year 4 Stats: Sales by Bra Size
Read more: Year 4 Stats: Sales by Bra SizeSince we have discussed the band sizes and cup sizes separately now, it’s time to combine them and analyze the breakdown of sales by bra size. To best accomplish this, I have created graphs of sales within each band size,…
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Year 4 Stats: Cup Size Distribution
Read more: Year 4 Stats: Cup Size DistributionWe are moving forward with our annual sales discussion to examine the sales of each cup size. Be sure to check out both our demographics post as well as our band size breakdown. Keep in mind, cup size means nothing…
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Year 4 Stats: Band Size Breakdown
Read more: Year 4 Stats: Band Size BreakdownWith demographics giving our sales context, today I am analyzing the sales distribution of band sizes. Per usual, I will omit cup size and instead examine how much of our sales is concentrated per size. Check out the graph below…
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Year 4 Stats: Demographics
Read more: Year 4 Stats: DemographicsOrdinarily, I like to post these stats as close to our actual anniversary (July 17th) as possible, but between a hectic summer season, a website remodel, and my brother’s emergency surgery, this intense, labor-of-love series was continuously placed at the…
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Meet Our Newest Columnist: Holly Jackson of The Full Figured Chest
Read more: Meet Our Newest Columnist: Holly Jackson of The Full Figured ChestMy name is Holly, and like Erica, I spend at least six hours a day looking at bras. As a boutique owner, Erica has to get dressed up and go to work every day. As a lingerie copywriter and owner…
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Product Review: Yummie by Heather Thompson Rachel Leggings
Read more: Product Review: Yummie by Heather Thompson Rachel LeggingsIt’s no secret: Most of our customers hate bra shopping. They may love our shop and their overall experience with us, but friendly customer service does not always turn what is viewed as a self-esteem destroying chore into a joy-inducing…
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Product Review: Bolero Wrap & Erica Dresses
Read more: Product Review: Bolero Wrap & Erica DressesWith the headache of revamping the online store portion of our total website overhaul nearing completion and my brother on the mend from his recent experience, I want to dedicate time to one of my favorite store-related activities: Blogging! Ever…